About Us

Our company

Bright Choice Lighting was founded in 2010 in Southern California.  We provide our customers with  

  • Top quality LED lighting products
  • Best customer service
  • Customized product designs

Our team


BCL is a small team comprised of LED technicians, logisticians, accountant and salespeople. Our leaderships are:  

Ben - Founder, CEO, MBA.  Ben graduated from Cornell University with an MBA degree. He has more than 10 years of experience in company management and financial investment. Ben is a member of CFA LA Society. 

Ray - Founder, CTO.  

Lin - Sales Manager. Amanda graduated from California State University at Northridge with BA in International Business.  


“ I always purchase from BCL. Their salesperson is nice, and answers my questions patiently. Most of all, they have the products I need, and their prices are all the time good.”


“ Bright Choice Lighting for me means smart choice. I bought my first MR16 light here for some basic experience with LED.  The quality was very reliable.  And they always have new products that lead the trends. Now my own house is all installed with Bright Choice Lighting products.”